Repitch Records is a record label founded in Berlin by the Italian producers Ascion, D. Carbone, and Shapednoise in 2011. Even though the musical background of the three Berliners-by-choice is mainly Techno, Repitch is not intended to be a launch pad for trendy club-tools. »We want to establish projects, that have a long-term vision, which do not hang out in the comfort zone, just to flirt with the scene, or go with the flow«. A clear message, which is clearly reflected in Repitch’s sound; Industrial and Noise elements are not merely ornamental, but rather play a key role. Hence on the contributor side, a different image is cast compared to conventional 12 inch labels. No respect is paid to the ‘jobs for the boys’ culture, that is common in the Techno scene; new music is selected over the internet, under a strict quality criteria. Besides contributions from the three founding members – of whom Ascion and D. Carbone together with Lucindo roam in conventional Techno themes on their second label called 3TH – the label mainly focuses on collaborations. The first item on the roster belongs to Markus Suckut and Marcelus, amongst solo releases by AnD, Mike Parker, or Violet Poison, the »Features Series« however stand out like a sore thumb. On the releases’ sleeves, the members’ layered faces merge into one. »It expresses our vision of the music, and its interaction with graphical elements as well as our exact focus, which is to bring together different people with different ideas.« stipulates the label, referring to Ascion’s conceptual project. Because when the artwork interacts, the message behind the music can better evolve, Repitch says. This is the ultimate aim, whether the Techno scene likes it or not.