Parallel Berlin

Parallel Berlin is a German label founded 2016 by Riet Meert and Daniela La Luz in Berlin. It all started almost a decade earlier, though, via MySpace. That is where Meert and the producer La Luz met for the first time. Meert threw the first Parallel Party while still in Belgium, but quickly moved to Germany, where the duo started organizing Parallel nights more or less regularly from Augsburg and Belgium. _»Our events were running successful and Daniela dived deeper into electronic music production, where she received very positive international feedbacks, altough she was a newcomer. So it happened over the years, that step by step music became our main focus in life«_.

2011 they settled to Berlin, where they brought »Planet Parallel« upon clubs like Griessmühle, Golden Gate or ://about:blank. In 2016 Daniela La Luz’ EP »Foreverness« eventually inaugurated the newly established record label named Parallel Berlin. Why so many names? _»Although we were no global big players in the electronic music scene, it happened quite often, that others copied our name, logos and artworks«_, Meert elaborates. Thus the addition of the local Berlin branch, which unites the in-house booking agency and the label. Planet Parallel and Parallel Universe are regular events, their Podcast with DJ Mixes is called Parallel Berlin Voyager Series and there is also the Parallel Radio Show, which La Luz hosts herself –the duo is even doing graphic design as Parallel Graphics.

That is quite a lot, but the two would not want to have it any differently: _»we both are curious minds«_, explains La Luz. _»We love variety, progression, change and all existing colors«_. Techno and House might be the main pillars of the broad Parallel universe, but above and between, everything is allowed. What La Luz calls _»Daring is caring«_ is of course limited to artists from their own roaster, like producer B.E.F. who delivered stoic Acid Techno on the second catalogue number of Parallel Berlin. _»We want DJ´s out there to experiment and experience the fact, that the crowd on the dancefloor is much more open minded than they think«_, Meert adds. High standards, of course, but Meert and La Luz have proven over time that they know how to bring a whole lot of different projects together.

https://wirsindparallel.wordpress.com