Innovative Leisure is an American record label from Los Angeles, founded by Nate Nelson, Jamie Strong and hanni El Khatib in 2010. Nate Nelson and Jamie Strong worked together at Stones Throw Records, Hanni El Khatib was Creative Director for the streetwear label HUF from San Francisco. They came together to give a framework for the artists and the music they believed in. Their first release was the debut of Lazer Sword, a duo from San Francisco. The common denominator of Innovative Leisure is not a certain sound, but the quality of the music. »At the end of the day, we are music fans that want to work with artists that we believe in and music that we enjoy. It’s really a simple concept, but we want it to be a family and a home full of incredible musicians and equally as important, incredible individuals.«(Jamie Strong) Equally important for the three founder next to the music is a certain penchant for fashion and design. There are not many labels like Innovative Leisure, that are focused on these three elements (music, fashion, design) equally. This makes them special in the label scene worlwide.