Content (L)abel

Content (L)abel is a record label from Los Angeles, that was founded by Udeze Ukwuoma (Dday One) in 2004. Since the founding of Context (L)abel, the inner circle around Ukwuoma has continually enlarged. 2econd Class Citizen, Glen Porter, Olde Soul, Gone Beyond, Mumbles, Dextah, 2tall (more famous than Om Unit) and Double K plus several sound and visual artists make the experimentally orientated hip-hop label what it is today, explains the founder, who has so far published his own four LPs and several EPs on Content (L)abel. However before it came to be, how it is today, Ukwuoma sent demos out, received feedback and as a mate got to know a variety of other labels, whose work he treasures till this day. “Then later, when I met other artists with the same endeavour, I developed the vision of a platform with a mission to publish music, which carried the line of electronic music, especially the branch of sample based hip-hop”, the producer explains in carefully chosen words.
In the end, attention to detail is the core value of Content (L)abel. [Our slogan reads “Quality before Quantity'”, explains Ukwuoma. This includes limited vinyl releases as well as the use of resources in their own environment. The back cover of many releases from Content (L)abel for example show the work environment of the producers. “We also include an ‘Ex Nihilo’ concept, that means ‘to create something out of nothing’ and to be imaginative with the tools, which are available in our environment. This idea was central to the hip-hop culture, of which we are apart of and we try to reflect in our style.” Not only superficially, rather substantially it’s about quality; it’s not for nothing that Ukwuoma bears the word content in the title. “We believe that the ‘contents’, which come from deep inside the lives of those who create them, enrich those who help realise them and as a label we act as a bridge, which makes the exchange possible.” This is how Content (L)abel should remain. “We would like to keep consistent in our output, expanding our network and gaining more supporters, where we offer an alternative to the status quo, since we offer projects with depth.” Exactly quality before quantity.