777 Records

777 Records is a German record label from Berlin, founded in 2013 by DJ Ron Wilson. Even though on its Facebook page, 777 lists a good half dozen of producers as part of the »gang«, Ron Wilson takes cares of the business off his own bat. The gang makes the music, he does the rest. »I finance, organise, screen print the covers, send the records all by myself and do the promo. For the screen printing I always get some help«, he admits. He doesn’t follow a concrete philosophy, his hands-on-mentality is enough as a means in itself. »My attitude is to knock out good material and to thus move people in various ways – be it on the dance floor, in the head or in the heart.« Dance music is also, what the DJ and promoter distributes on 777: House and Techno by Pablo Mateo, Orson Wells, Brighton, Leaves, Roger23, Qnete, amongst others. The sound of 777 is a colorful mixture of appropriately sometimes mellow, sometimes scrubby, sometimes adventurous or tradition-conscious; sometimes grounded through Electro and Hip-Hop influences and sometimes drifting away in infinite widths. Wilson makes it clear, »777 is also a fan of funky trips«. »This is where the B-sides and compilations come into play. There is naturally a lot of value placed on quality, and that means not only a clear, clean production, the underlying idea or the result, speaks for itself and shows character.« This characterises the releases of the self proclaimed control-freak, who doesn’t only scan his circle of friends, rather also looks for potential 777 acts on Soundcloud, which is where he discovered Seixlack and Futers, and proudly found Sleeves on there too. The designer Core is just as much a member of the 777 gang as the listed producers, says Wilson. »Core understands my vision and surpasses it every time!« It’s however not always so idyllic at 777; already after the second catalogue number, the DJ had thoughts of throwing in the towel. Up until the next demo, Glyns »Youtube Rips«, dropped into the letterbox and reignited the fire. No gang, no label.